Weekend Now
| Weekend Now | |
|---|---|
 |
|
| Country of origin | United States |
| Production | |
| Location(s) | Atlanta |
| Camera setup | Multi-camera |
| Running time | 180 minutes |
| Release | |
| Original network | The Weather Channel |
| Picture format |
480i (SD) 1080i (HD) |
| Original release | April 21, 2001 – November 10, 2013 |
| Chronology | |
| Followed by | Weather Center Live |
Weekend Now (originally stylized as Weekend:Now) (styled as WeekendNOW) was a weekend weather program on The Weather Channel that aired from 11 a.m.-2 p.m. Eastern time on Saturdays and Sundays. The program, which originally featured unique segments including world weather, lifestyle-oriented weather, and light weather news, debuted in 2001 as the first of multiple weekend programs on The Weather Channel.
Weekend Now launched in April 2001 on The Weather Channel as Weekend:Now, two months before the debut of the channel's "Live By It" campaign (even though promotions for the new campaign were already airing), as part of The Weather Channel's shift from one program for most of the day (that being Weather Center) to multi-hour shows with set hosts and tone. The show was unique at the time it was originally hosted by four on-camera meteorologists consisting of two teams. One team was Kelly Cass and Bill Keneely and the other team was Melissa Barrington and Bob Stokes. Any given hour of the program would be hosted by one team while a member of the other team provided special segments like the Travel Forecast and Weather Maker.
Graphics were distinct from the rest of The Weather Channel, using a blue-green color scheme - and most notably, the voiceovers of Bob Stokes and Kelly Cass for the local forecast introduction. Among the segments were World Weather Watch, a look at weather in Latin American countries with meteorologists from The Weather Channel Latin America; Weekend Wow!, where extraordinary weather would be featured; and local and national forecasts; and Weather Maker, where one of the on-camera meteorologists not hosting that particular hour would use a telestrator to explain the meteorological details behind the day's most important weather system.
In 2003, the show's format and timeslot was given to a new show titled Weekend Planner while Weekend:Now was renamed Weekend Now and aired from 11am-2pm Eastern Time. The show in the new timeslot, unlike the original program, contained much less in the way of special segments and was much more like other programs on the network such as Weather Center and PM Edition. Directly after the relaunch, the show retained some semblance of the original program, such as using the telestrator for the Travel segment, but by the time of the next network relaunch in 2005, the program had little if anything in common with its original format. On Saturday, August 2, 2008, the program began airing in high-definition.
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