Webtrends
| Private | |
| Industry | Web Analytics, Digital Marketing |
| Founded | 1993 |
| Headquarters | Portland, Oregon, U.S. |
|
Key people
|
Joe Davis, CEO |
| Products | Analytics, Testing, Targeting, Search and Social Marketing, Remarketing, Streaming Data Delivery, Audience Segmentation |
| Website | www.webtrends.com |
Webtrends is a private company headquartered in Portland, Oregon, United States. It provides digital analytics, optimization and a number of other software solutions related to digital marketing. The company was founded in 1993, and is widely considered the first commercial web analytics solution. It provides services to approximately 2,000 companies.
Webtrends offers a variety of web analytics products, services, and solutions which focus on the collection and presentation of user behavior data for websites and mobile device applications.
The core product, Webtrends Analytics, is available in both software and software as a service (SaaS) models. Over the years, Webtrends has released a number of SaaS solutions including Webtrends Segments, Webtrends Optimize, Action Center, Webtrends Streams and Webtrends Ads. In 2016, Webtrends announced it would release a new analytics product, Webtrends Infinity Analytics.
Their software utilizes log file analysis and page tagging. Log analysis reads the files in which the web server records all its transactions. Via page tagging, parameter name-value pairs are appended (either automatically by a JavaScript "tag" or manual hand-coding) to the query string of a gif image which resides on a data collection server. When a visitor loads the page in a browser, the browser sends a request to the data collection server so that it may load the gif image. The data collection server receives the request and logs the parameters included in the query string of the gif image.
The software analyzes and organizes the captured data into reports for each configured 'Profile'. Reports are viewable by various means, most commonly through a web-based graphic user interface or a scheduled emailed export of the report in PDF or csv format. Collected data can also be viewed via raw log file delivery, REST and ODBC queries, and other solutions which utilize the Webtrends Data Extraction API. The web-based report presentation interface is highly configurable, allowing a Webtrends administrator to specify what information should be analyzed, where it should be presented, and to whom it should be available for viewing.
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