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Weasel word


A weasel word, or anonymous authority, is an informal term for words and phrases aimed at creating an impression that a specific or meaningful statement has been made, when instead only a vague or ambiguous claim has actually been communicated. This can enable the speaker to later deny the specific meaning if the statement is challenged. Where this is the intention, use of weasel words is a form of .

Weasel words can be used in advertising and in political statements, where it can be advantageous to cause the audience to develop a misleading impression.

Some weasel words have the effect of softening the force of a potentially loaded or otherwise controversial statement through some form of understatement; for example, using detensifiers such as "somewhat" or "in most respects".

The expression weasel word may derive from the egg-eating habits of weasels. An article published by the Buffalo News attributes the origin of the term to William Shakespeare's plays Henry V and As You Like It, in which the author includes similes of weasels sucking eggs. The article also claims that this is a misnomer, because weasels do not have a mandible suitable for sucking eggs or blood.

Ovid's Metamorphoses provides an earlier source for the same etymology. Ovid describes how Juno orders the goddess of childbirth, Lucina, to prevent Alcmene from giving birth to Hercules. Alcmene's servant Galanthis, realizing that Lucina is outside the labor room and is preventing the birth by magical means, emerges to announce that the birth has been a success. Lucina, in her amazement, drops the spells of binding and Hercules is born. Galanthis then mocks Lucina, who responds by transforming her into a weasel. Ovid writes (in A.S. Kline's translation) "And because her lying mouth helped in childbirth, she [as a weasel] gives birth through her mouth."

Alternatively, definitions of the word 'weasel' that imply deception and irresponsibility include these: the noun form, referring to a sneaky, untrustworthy, or insincere person; the verb form, meaning to manipulate shiftily; and the phrase "to weasel out", meaning "to squeeze one's way out of something" or "to evade responsibility".


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