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We Are Monster High

Monster High
Monster High logo.png
Created by Garrett Sander
Original work Toys
Miscellaneous
Toys Monster High
Spin-off(s) Ever After High
Enchantimals
Monster High
Monster High dolls.jpg
Monster High dolls from 2010
Type Fashion doll
Inventor Garrett Sander
Company Mattel
Country United States
Availability 2010–present
Slogan
  • "(Where) Freaky Just Got Fabulous!" (2010–2011)
  • "Be yourself, be unique, be a monster!" (2011–2016)
  • "How Do You Boo (Be Out Of The Ordinary)?" (2016–present)
Official website

Monster High is an American fashion doll franchise created by Mattel and launched in July 2010. The characters are inspired by monster movies, sci-fi horror, thriller fiction, and various other creatures. Monster High was created by Garrett Sander, with illustrations by Kellee Riley and illustrator Glen Hanson.

The franchise includes many consumer products such as stationery, bags, key chains, various toys, play sets, video games, TV specials, a web series, and direct-to-DVD movies. Lisi Harrison is the author of the Monster High books. The characters are related to, or the offspring of, famous monsters such as Dracula, Frankenstein's monster, the Mummy, Medusa, the Creature from the Black Lagoon, the Phantom of the Opera, zombies and more.

The franchise received a reboot and origin story called Welcome to Monster High, using new face molds, movie animation, a slogan ("How Do You Boo?"), and the song "This Is How We Boo", performed by Jordin Sparks.

In the town of New Salem, the teenage children of famous monsters attend a school for monsters called Monster High.

Monster High features a variety of fictional characters, many of whom are students at the titular high school. The female characters are classified as Ghouls and the male characters are classified as Mansters. The characters are generally the sons and daughters, or related to monsters that have been popularized in fiction. The franchise's official website identifies six of the characters as Original Ghouls:

The initial characters were created by Garrett Sander and his twin brother Darren. In researching the look, the Sander brothers went shopping with girls and noted they were buying goth fashion items such as skulls, chains, and black. They remarked that because the characters are monsters, they had more freedom to do things that ordinary kids could not do. Other inspirations include children's interests in Tim Burton and Lady Gaga. Kiyomi Haverly, Mattel's design vice president, said "Honestly, it was very surprising to us. We just noticed girls were into darker goth fashion." The dolls were created by Garrett Sander and illustrated by Kellee Riley.


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Wikipedia

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