Monster High | |
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Created by | Garrett Sander |
Original work | Toys |
Miscellaneous | |
Toys | Monster High |
Spin-off(s) |
Ever After High Enchantimals |
Monster High dolls from 2010
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Type | Fashion doll |
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Inventor | Garrett Sander |
Company | Mattel |
Country | United States |
Availability | 2010–present |
Slogan |
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Official website |
Monster High is an American fashion doll franchise created by Mattel and launched in July 2010. The characters are inspired by monster movies, sci-fi horror, thriller fiction, and various other creatures. Monster High was created by Garrett Sander, with illustrations by Kellee Riley and illustrator Glen Hanson.
The franchise includes many consumer products such as stationery, bags, key chains, various toys, play sets, video games, TV specials, a web series, and direct-to-DVD movies. Lisi Harrison is the author of the Monster High books. The characters are related to, or the offspring of, famous monsters such as Dracula, Frankenstein's monster, the Mummy, Medusa, the Creature from the Black Lagoon, the Phantom of the Opera, zombies and more.
The franchise received a reboot and origin story called Welcome to Monster High, using new face molds, movie animation, a slogan ("How Do You Boo?"), and the song "This Is How We Boo", performed by Jordin Sparks.
In the town of New Salem, the teenage children of famous monsters attend a school for monsters called Monster High.
Monster High features a variety of fictional characters, many of whom are students at the titular high school. The female characters are classified as Ghouls and the male characters are classified as Mansters. The characters are generally the sons and daughters, or related to monsters that have been popularized in fiction. The franchise's official website identifies six of the characters as Original Ghouls:
The initial characters were created by Garrett Sander and his twin brother Darren. In researching the look, the Sander brothers went shopping with girls and noted they were buying goth fashion items such as skulls, chains, and black. They remarked that because the characters are monsters, they had more freedom to do things that ordinary kids could not do. Other inspirations include children's interests in Tim Burton and Lady Gaga. Kiyomi Haverly, Mattel's design vice president, said "Honestly, it was very surprising to us. We just noticed girls were into darker goth fashion." The dolls were created by Garrett Sander and illustrated by Kellee Riley.