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Walter Davidson, Sr.

Harley-Davidson, Inc.
Public company
Traded as HOG
S&P 500 Component
Founded 1903; 114 years ago (1903)
Founder William S. Harley
Arthur Davidson
Walter Davidson
William A. Davidson
Headquarters Milwaukee, Wisconsin,
U.S.
Key people
Matthew Levatich, (President and CEO)
Products Motorcycles
Revenue Increase US$5.25 billion (2013)
Increase US$1.1 billion (2014)
Increase US$795.53 million (2014)
Total assets
  • Increase US$9.40504 billion (2013)
  • Decrease US$9.170773 billion (2012)
Total equity Increase US$2.909 billion (2014)
Number of employees
est. 6,400 (2017)
Subsidiaries Harley-Davidson EMEA
Harley-Davidson Brazil
Harley-Davidson India
Harley-Davidson Asia
Website www.harley-davidson.com

Coordinates: 43°02′46″N 87°57′36″W / 43.0460968°N 87.9599862°W / 43.0460968; -87.9599862

Harley-Davidson, Inc. (H-D), or Harley, is an American motorcycle manufacturer, founded in Milwaukee, Wisconsin in 1903.

As one of two major American motorcycle manufacturers to survive the Great Depression (along with Indian), the company has survived numerous ownership arrangements, subsidiary arrangements (e.g., Aermacchi 1974-1978 and Buell 1987-2009), periods of poor economic health and product quality, as well as intense global competition to become one of the world's largest motorcycle manufacturers and an iconic brand widely known for its loyal following, with owner clubs and events worldwide as well as a company sponsored brand-focused museum.

Noted for a style of customization that gave rise to the chopper motorcycle style, Harley-Davidson traditionally marketed heavyweight, air-cooled cruiser motorcycles with engine displacements greater than 700 cm³ and has broadened its offerings to include its more contemporary VRSC (2002) and middle-weight Street (2015) platforms.


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