Wale Adenuga

Wale Adenuga, (born September 24, 1950, Ile-Ife) is a Nigerian former cartoonist/publisher, and currently a series producer, best known for the publications Ikebe Super, Binta and Super Story, and their televised versions.

Son of a tobacco merchant, Wale Adenuga was raised in Ibadan and attended the Ibadan City Academy where he obtained he O-Level certificate, before proceeding to Kings College Lagos for his higher school certificate, where he formed a pop band which later disbanded.

Adenuga studied business administration at the University of Lagos in 1971, and worked for the cartoon section of the campus' magazine where he was soon made chief cartoonist. In 1975 after graduation and youth service in Bendel, his comic Ikebe Super was launched. The comic introduced characters such as womaniser Papa Ajasco, illiterate Pa Jimoh, and playboy Boy Alinco. A leading female character, promiscuous gold-digger Miss Pepeiye, was later introduced. Adenuga's other magazines were Super Story, which focused on satirical issues and Binta, a children's publication.

In the late eighties, Nigerian publications were affected by the economic depression, leaving Adenuga with the decision to move from print to electronic. Before the growth of the film industry, Adenuga had released the celluloid movie Papa Ajasco, which was based on the main character in Ikebe Super, in 1983. Papa Ajasco made history as the first English comedy in an industry which had been dominated by Yoruba productions. A film version of Binta, re-entitled Binta My Daughter was released in 1995. A year later the television series Papa Ajasco (formerly The Ajasco Family) was aired on Nigerian television to rave reviews. This small screen version saw the return of the old characters, and new character Pa James, who was created to avoid offending muslims. ("We did not want [a muslim] who did the silly things as Pa Jimoh alone.")

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