W magazine
Mila Kunis on the cover of the August 2014 issue
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| Editor-In-Chief | Stefano Tonchi |
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| Categories | Fashion, women |
| Frequency | monthly |
| Format | Oversized |
| Total circulation (December 2012) |
459,628 |
| Year founded | 1971 |
| Company | Condé Nast |
| Country | United States |
| Language | English |
| Website |
www Wdesires.com |
| ISSN | 0162-9115 |
| OCLC number | 1781845 |
W is a monthly American fashion magazine published by Condé Nast, who purchased original owner Fairchild Publications in 1999. It was created in 1971 by the publisher of sister magazine Women's Wear Daily, James Brady. The magazine is an oversize format – ten inches wide and thirteen inches tall. Stefano Tonchi is the editor of W; Lucy Kriz is the vice president and publisher. W magazine has a reader base of nearly half a million, 469,000 of which are annual subscribers. 80 percent of the magazine's readers are female and have an average household income of $135,840.
Often the subject of controversy, W magazine has featured stories and covers which have provoked mixed responses from its intended audience. In July 2005, W produced a 60-page Steven Klein portfolio of Angelina Jolie and Brad Pitt entitled "Domestic Bliss". The shoot was based upon Pitt's idea of the irony of the perfect American family; set in 1963, the photographs mirror the era when 1960s disillusionment was boiling under the facade of pristine 1950s suburbia.
Other controversial issues include Steven Meisel's shoot entitled "Asexual Revolution," in which male and female models (including Jessica Stam and Karen Elson) are depicted in gender-bending styles and provocative poses. In addition, Tom Ford's racy shoot with Steven Klein and the accompanying article on sexuality in fashion came as a shock to some loyal readers. During the interview, Ford is quoted as saying "I've always been about pansexuality. Whether I'm sleeping with girls or not at this point in my life, the clothes have often been androgynous, which is very much my standard of beauty."Steven Klein also was the photographer for the racy photo shoot featured in the August 2007 issue, showcasing David and Victoria Beckham.Bruce Weber produced a 60-page tribute to New Orleans in the April 2008 issue, and shot a 36-page story on the newest fashion designers in Miami for the July 2008 issue. Most of W's most memorable covers are featured on the W Classics page on the magazine's website.
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