WYFF (TV)
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Greenville/Spartanburg/ Anderson, South Carolina/ Asheville, North Carolina United States |
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| City | Greenville, South Carolina |
| Branding | WYFF 4 (general) WYFF News 4 (newscasts) |
| Slogan | Live. Local. Breaking News. |
| Channels |
Digital: 36 (UHF) (to move to 30 (UHF)) Virtual: 4 () |
| Subchannels | (see article) |
| Translators | (see article) |
| Affiliations | NBC |
| Owner |
Hearst Television (WYFF Hearst Television, Inc.) |
| First air date | December 31, 1953 |
| Call letters' meaning | We're Your Friend Four |
| Former callsigns | WFBC-TV (1953–1983) |
| Former channel number(s) |
Analog: 4 (VHF, 1953–2009) Digital: 59 (UHF, until 2009) |
| Former affiliations |
DT2: NBC WX+ (2006–2008) |
| Transmitter power | 1,000 kW |
| Height | 596 m (1,955 ft) |
| Facility ID | 53905 |
| Transmitter coordinates | 35°6′43″N 82°36′24″W / 35.11194°N 82.60667°W |
| Licensing authority | FCC |
| Public license information: |
Profile CDBS |
| Website | WYFF4.com |
WYFF, virtual channel 4 (UHF digital channel 36), is the NBC-affiliated television station for Upstate South Carolina and Western North Carolina that is licensed to Greenville, South Carolina, United States. Owned by the Hearst Television subsidiary of the Hearst Corporation, WYFF maintains studio facilities located on Rutherford Street (west of Route 276) in northwest Greenville, and its transmitter is located near Caesars Head State Park in northwestern Greenville County.
The station first signed on the air on December 31, 1953 as WFBC-TV; it was the fifth television station to sign on in South Carolina, and transmitted its signal from a tower located on Paris Mountain. The station was founded by the News-Piedmont Publishing Company (owned by the Peace family), publishers of local newspapers The Greenville News and The Greenville Piedmont and owners of WFBC radio (1330 AM, now WYRD, and 93.7 FM). For its first two years on the air, the station operated from studio facilities located on Paris Mountain before moving to its current location on Rutherford Street in 1955. Norvin Duncan was the station's first news anchor, moving from the sister AM radio station.
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