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WTVE

WTVE
WTVE51.png
Reading/Allentown/Philadelphia, Pennsylvania
United States
City Reading, Pennsylvania
Branding TV 51
Channels Digital: 25 (UHF)
Virtual: 51 ()
Subchannels 51.1 WTVE-DT
51.2 WTVE-SD
Affiliations Sonlife
Owner NRJ TV, LLC
(Operated by Titan TV Broadcast Group)
(NRJ TV Philly License Co., LLC)
First air date May 4, 1980; 36 years ago (1980-05-04)
Sister station(s) WPHY-CD
Former channel number(s) Analog:
51 (UHF, 1980–2009)
Former affiliations Independent (1980–1998, 1999–2016)
Telemundo (1998–1999)
DT2: Plum TV (2004–2013)
Transmitter power 0.763 kW
Height 225.3 m
Facility ID 55305
Transmitter coordinates 40°21′15.57″N 75°53′56.96″W / 40.3543250°N 75.8991556°W / 40.3543250; -75.8991556
Licensing authority FCC
Public license information: Profile
CDBS
Website www.wtve.com

WTVE, virtual channel 51 (UHF digital channel 25), is a Sonlife Broadcasting Network-affiliated television station serving the Delaware Valley region that is licensed to Reading, Pennsylvania, United States. The station is owned by NRJ TV, LLC. WTVE maintains studios on North 11th Street, and its transmitter is located on Skyline Drive in Reading.

The station first signed on the air on May 4, 1980 as an independent station. When it launched, WTVE initially maintained a general entertainment format with a mix of off-network sitcoms from the 1960s and early 1970s, movies, drama series and talk shows, as well as a local newscast. However, the station did not carry many cartoons. While the station received sizeable viewership, it was not profitable.

Beginning in September 1981, WTVE began running the subscription television service SelecTV, which aired feature films just finished with their theatrical runs, each evening from 8 to 10 p.m. By January 1982, SelecTV programming expanded to 8 p.m. to midnight. That spring, the station began running SelecTV from 7 p.m. to 5 a.m. on weekdays and from 3 p.m. to 5 a.m. on weekends. In the fall of 1982, WTVE added Financial News Network programming each weekday from noon to 5 p.m., and began carrying religious programs on Saturday and Sunday mornings. WTVE switched to SelectTV programming after 6 p.m. weekdays and after noon on weekends.

By the fall of 1983, WTVE was running SelecTV full-time, with the exception of weekday broadcasts of The 700 Club and the Independent Network News, along with other religious and public affairs shows on Saturday and Sunday mornings. SelecTV was dropped in the late 1980s, and was replaced with home shopping programming from Shop at Home and infomercials. In 1998, WTVE affiliated with the Spanish-language Telemundo network, before switching back to an English-language format after a year.


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