WSJ.

WSJ.

April 2014 Issue feat. Scarlett Johansson
Editor in Chief	Kristina O’Neill
Categories	Lifestyle Magazine
Frequency	12 issues per year
Publisher	Anthony Cenname
First issue	Fall 2008
Company	Dow Jones & Company
Country	United States
Language	English
Website	wsj.com

WSJ. or WSJ. Magazine, which was originally intended to be a monthly magazine named Pursuits, is a luxury glossy news and lifestyle monthly magazine by the publishers of The Wall Street Journal. It features luxury consumer products advertisements and is distributed to subscribers in large United States markets as well as throughout Europe and Asia. Its coverage spans art, fashion, entertainment, design, food, architecture, travel and more. Kristina O’Neill is Editor in Chief and Anthony Cenname is Publisher. Launched as a quarterly in 2008, the magazine grew to 12 issues a year for 2014.

The magazine is distributed within the U.S. Weekend Edition of The Wall Street Journal newspaper (paid print circulation for the Weekend edition is +2.2 million*), the European and Asian editions, and is available on WSJ.com. Each issue is also available throughout the month in The Wall Street Journal’s iPad app.

With its tagline "The Luxury of Choice", the magazine began operations with an advertising business model that allowed for free delivery to select readers. It followed a trend of contemporaneous new luxury magazines many of which were also delivered as part of free subscriptions that supplemented other subscriptions or memberships. Since it is leveraging a high-end subset of The Wall Street Journal with favorable demographics, many expected the magazine to be successful.

The magazine was originally sent as an insert with September 6, 2008 weekend home delivery in the seventeen largest United States The Wall Street Journal subscription markets as well as the September 5 editions of the Wall Street Journal Europe and Wall Street Journal Asia. By selecting these markets, it began with a readership of 960,000 (800,000 domestic). The magazine is also available with newsstand purchases of the newspaper in the selected domestic markets, and its content is available for free online at www.wsj.com. In addition, this readership has greater wealth (average household assets of US$2.9 million), higher income ($265,000 per-household income), and takes more than twice as many international leisure trips than the readership of the newspaper. This is notable because the readership of the newspaper spent more on women's apparel than the readers of Vogue and more on leisure travel than the readers of Travel & Leisure. The launch press release was sent in English, French, German, Italian, Japanese, Simplified Chinese, and Traditional Chinese. The September 6 debut had been announced nearly a year earlier.