WRCB-TV
 |
|
|
Chattanooga, Tennessee United States |
|
|---|---|
| Branding | Channel 3 (general) Channel 3 Eyewitness News (newscasts) |
| Slogan |
Channel 3, More Colorful (general) Coverage You Can Count On (newscasts) |
| Channels |
Digital: 13 (VHF) Virtual: 3 (PSIP) |
| Subchannels | 3.1 NBC 3.2 Antenna TV |
| Affiliations | NBC |
| Owner | Sarkes Tarzian, Inc. |
| First air date | May 6, 1956 |
| Call letters' meaning |
Rust Craft Broadcasting (former owners) |
| Former callsigns | WRGP-TV (1956–1963) |
| Former channel number(s) |
Analog: 3 (VHF, 1956–2009) |
| Transmitter power | 111 kW (digital) |
| Height | 335 m (digital) |
| Facility ID | 59137 |
| Transmitter coordinates | 35°9′40″N 85°18′51″W / 35.16111°N 85.31417°W |
| Licensing authority | FCC |
| Public license information: |
Profile CDBS |
| Website | www.wrcbtv.com |
WRCB, virtual channel 3, is an NBC-affiliated television station based in Chattanooga, serving southeastern Tennessee, northwestern Georgia, northeastern Alabama and extreme southwestern North Carolina. The station's studios are located on Whitehall Road in Chattanooga's North side and its transmitter and tower are located in the town of Walden on Signal Mountain. The station is carried on Comcast cable channels 4 and 432, and on EPB Fiber Optics on channels 3 and 303 in the Chattanooga area.
The station began broadcasting on May 6, 1956 on analog Channel 3 as WRGP-TV. The call letters came from its founder, Ramon G. Patterson. It picked up the NBC affiliation from WROM-TV in Rome, Georgia (now WTVC, located today in Chattanooga proper). Its studios were first located at 1214 McCallie Avenue, between downtown and Missionary Ridge.
The station has belonged to several owners over the years. In 1959, Friendly Broadcasting, owner of WSTV-TV in Steubenville, Ohio (now WTOV-TV) bought WRGP from Patterson's group. In 1961 WSTV and WRGP were sold to the Massachusetts-based United Printers And Publishers, who later became Rust Craft Broadcasting, named after its greeting card line, which has since been acquired by American Greetings. These owners changed the station's call letters to WRCB-TV in 1963, to reflect the initials of the licensee. In 1968 the station moved to new facilities on Whitehall Road, on Chattanooga's north side, across the Tennessee River from downtown. Those new studios and equipment enabled channel 3 to begin broadcasting in color. In 1979, Rust Craft merged with magazine publisher Ziff Davis, who, in turn, sold WRCB to current owner Sarkes Tarzian, Inc. of Bloomington, Indiana, in 1982.
...
Wikipedia