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WNFM-TV

"WNFM"
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Fort Myers/Naples, Florida
Branding My TV 8
Slogan Southwest Florida's
My TV 8
Channels Analog: cable
channel 8
Affiliations MyNetworkTV
This TV
Owner Comcast
Founded January 11, 1995
Last air date July 1, 2015
Call letters' meaning Naples/Fort Myers
Former callsigns "WSWF" (1995–1998)
WEVU-LP (official, 1998–2004)
Former channel number(s) cable channel 10 (1995–1998)
Former affiliations The WB (1995–1998)
UPN (1998–2006)
Jewelry Television (overnights)

"WNFM" was the MyNetworkTV-affiliated cable channel for Southwest Florida using a fictional call sign. It was broadcast exclusively on Comcast channel 8 (hence the My TV 8 branding) and was operated from the Comcast's Southwest Florida headquarters south of Naples Manor on Tower Road along SR 951/Collier Boulevard. WNFM and WAMY-TV in Huntsville, Alabama are the only MyNetworkTV affiliates that have fictional call letters. It was also the largest cable-only MyNetworkTV affiliate.

This channel began on January 11, 1995 as a WB affiliate. It aired exclusively on MediaOne channel 10 (then Southwest Florida's cable provider) and was not available over-the-air. It used the fictional call letters "WSWF" and was branded as "WB 10". In March 1998, WSWF switched affiliations with WTVK (now WXCW) and became a UPN affiliate.

However, anyone in the market that did not have cable could not get "TV 10" as it was later called, so UPN made an affiliation deal with low-powered WEVU-LP which would allow for additional coverage over-the-air. Several months later, WEVU owner Caloosa Television made a deal with MediaOne to have the cable system take over programming of the off-air station on analog VHF channel 7.

MediaOne then discarded the faux WSWF call letters in favor of WEVU-LP (already is use officially as assigned by the Federal Communications Commission) and adopted the on-air moniker "UPN 8" after changing its cable channel to that location (previously used by over-the-air WEVU). MediaOne replaced the over-the-air station's non-network programming with its own thus unifying the UPN affiliates in the market. During this period, the network could also be seen in Naples on low-powered WBSP-LP on VHF channel 9 because this translator repeated WEVU-LP's weak signal to the market's southern locations.


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