WMV3

Windows Media Video (WMV) is the name of a series of video codecs and their corresponding video coding formats developed by Microsoft. It is part of the Windows Media framework. WMV consists of three distinct codecs: The original video compression technology known as WMV, was originally designed for Internet streaming applications, as a competitor to RealVideo. The other compression technologies, WMV Screen and WMV Image, cater for specialized content. After standardization by the Society of Motion Picture and Television Engineers (SMPTE), WMV version 9 was adopted for physical-delivery formats such as HD DVD and Blu-ray Disc and became known as VC-1. Microsoft also developed a digital container format called Advanced Systems Format to store video encoded by Windows Media Video.

In 2003, Microsoft drafted a video compression specification based on its WMV 9 format and submitted it to SMPTE for standardization. The standard was officially approved in March 2006 as SMPTE 421M, better known as VC-1, thus making the WMV 9 format an open standard. VC-1 became one of the three video formats for the Blu-ray video disc, along with H.262/MPEG-2 Part 2 and H.264/MPEG-4 AVC.

A WMV file uses the Advanced Systems Format (ASF) container format to encapsulate the encoded multimedia content. While the ASF can encapsulate multimedia in other encodings than those the WMV file standard specifies, those ASF files should use the .ASF file extension and not the .WMV file extension.

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