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WMNT-CD

WMNT-CD
WMNT.jpg
Toledo, Ohio
United States
Branding My 58, The Spirit of Toledo
Channels Digital: 48 (UHF/PSIP)
Subchannels 48.1 MNTV/Justice Network
48.2 Antenna TV
48.3 This TV
48.4 Cozi TV
Affiliations MyNetworkTV & Justice Network
Owner Matrix Broadcast Group, Inc.
Founded March 23, 1987; 30 years ago (1987-03-23)
Call letters' meaning MyNetworkTV (affiliation)
Former callsigns W48AP (1987–1996)
WNGT-LP (1996–2006)
WMNT-CA (2006–2015)
Former channel number(s) 48 (UHF analog, 1987–2013)
Former affiliations
Transmitter power 11 kW
Height 131 m
Class Class A
Transmitter coordinates 41°39′13.0″N 83°31′49.0″W / 41.653611°N 83.530278°W / 41.653611; -83.530278
Website wmnttv.com

WMNT-CD channel 48 is a low-power broadcasting TV station in Toledo, Ohio. It carries MyNetworkTV for that market. The station is a Class-A operation. While the station broadcasts on channel 48, it is seen on Toledo's Buckeye CableSystem on channel 58, hence the branding of "My 58". It carries no other pay-TV carriage in the Toledo market, nor are its subchannels carried by any pay-TV system.

WMNT is owned by Matrix Broadcast Group, Inc. Its studios are located at a shopping center in Maumee at the corner of Reynolds Road and Dussel Drive. Its tower is located on top of the Fifth Third Building (the old OI Building), Downtown Toledo, at Summit and Cherry Streets.

The station was licensed as W48AP on March 23, 1987, with broadcasts commencing in March 1989 from studios and transmitters located at 716 North Westwood Avenue, in west Toledo. Launched as "HomeTown TV 48", it carried a wide variety of locally produced programming including a trivia quiz game show (Trivia in Toledo, or "TnT", hosted by Jerry Millen); a current affairs and political program (High Level Views, hosted by Chuck Schmitt); Neighbor Talk, an interview-driven talk show hosted by general manager Bob Moore, and featuring local guests talking about topics ranging from political issues to hobbies; a nightly auction program featuring products from local merchants and hosted by Douglas Goff; broadcasts of entertainment acts from local fairs and festivals; a weekly auto and boat sale program called Wheels, Keels, and Deals and a spin-off called Homes for Sale, featuring local real property and hosted by Bob DuParis; a children's series called Abracadabra featuring games, activities, and ventriloquism; a variety show hosted by long-time actor and singer Johnny Ginger; local high school football and basketball games (several each week); as well as other specials and series. Programming during non-prime hours was provided by FamilyNet (now seen in Toledo on WLMB), which featured classic movies and religious programs.

Although TV48 was widely recognized as a pioneer of community-oriented LPTV, W48AP suffered initially in its bid for cable TV carriage, as the local cable systems did not generally grant LPTV stations space on their networks. This effectively relegated their signal to being viewed on "second TVs" and in the minority of households that did not subscribe to cable—which meant that getting advertising support was difficult. Exacerbating the difficulties posed by lack of cable carriage, the local newspaper (the Toledo Blade, whose owners, Block Communications, also own the local cable system) refused to publish TV listings for TV48. The station bought small ads in the Sunday TV listings booklet, but was not able to list their programming alongside the other stations in the main listing section. However, TV48 was able to secure a cable slot on April 24, 1989 on Buckeye Cablesystem, though on channel 29B (or "B-29", as TV48 referred to it), away from the other local channels. Buckeye Cablesystem then responded by turning its local programming channel on 5A into a unique format, where it would be programmed as an independent station solely on cable, launching ToledoVision 5, which took programming inventory which would have usually ended up by default on W48AP.


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