WLTZ
 
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Columbus, Georgia United States |
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| Branding | WLTZ (general) WLTZ First News (newscasts) The CW Ga-Bama (on DT2) |
| Slogan | Putting You First |
| Channels |
Digital: 35 (UHF) Virtual: 38 (PSIP) |
| Subchannels | (see article) |
| Affiliations | NBC |
| Owner |
SagamoreHill Broadcasting (SagamoreHill of Columbus GA, LLC) |
| First air date | October 29, 1970 |
| Call letters' meaning | Lewis Television |
| Sister station(s) | WNCF |
| Former callsigns | WYEA (-TV) (1970–1981) |
| Former channel number(s) | 38 (UHF analog, 1970–2009) |
| Transmitter power | 50 kW |
| Height | 377.2 m |
| Class | DT |
| Facility ID | 37179 |
| Transmitter coordinates | 32°27′28.4″N 84°53′8.2″W / 32.457889°N 84.885611°W |
| Licensing authority | FCC |
| Public license information: |
Profile CDBS |
| Website | www |
WLTZ is the NBC-affiliated television station for the Chattahoochee Valley of West-Central Georgia and East-Central Alabama. Licensed to Columbus, Georgia, it broadcasts a high definition digital signal on UHF channel 35 (or virtual channel 38.1 via PSIP) from a transmitter at its studios on NBC 38 Drive in the Vista Terrance section of East Columbus (postal address is actually Buena Vista Road in Columbus).
The station began broadcasting on October 29, 1970 as WYEA and aired an analog signal on UHF channel 38. It was branded on-air as "YAY-TV" and featured promotions showing a cheerleader with pompoms. WYEA was originally owned by Huntsville, Alabama broadcaster Charles Grisham and his company, Gala Broadcasting. It brought a full NBC affiliate to Columbus after a full decade in which NBC was mostly limited to off-hours clearances on CBS outlet WRBL and ABC affiliate WTVM.
Like most UHF start-ups during this time, WYEA began with several handicaps. First, like almost all other television markets with one or two dominant VHF stations, the Columbus area had strong-established preferences for either WRBL or WTVM. It also had to deal with established NBC outlets WSB-TV in Atlanta (later WXIA-TV after an affiliation change in that market), WALB in Albany, Georgia and Montgomery, Alabama's WSFA, all of which provided at least Grade B coverage of the outlying areas of the viewing area. In fact, Grisham attempted unsuccessfully to legally block WSFA's plans to build a new tower, fearing it would cut into WYEA's market share.
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