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WILX-TV

WILX-TV
WILX-TV.png
Onondaga/Lansing/Jackson, Michigan
United States
Branding
  • .1: WILX 10
  • News 10
  • 10 Weather Authority
Slogan The Breaking News and Weather Authority
Channels Digital: 10 (VHF)
Virtual: 10 (PSIP)
Subchannels
  • .1: 1080i WILX-HD
  • .2: 480i WILX-WX
  • .3: 480i WILX-AT
Affiliations
Owner Gray Television
(Gray Television Licensee, LLC)
First air date March 15, 1959; 58 years ago (1959-03-15)
Call letters' meaning Ingham County
Lansing
X (Roman numeral 10)
Sister station(s) WJRT-TV
Former channel number(s) Analog:
10 (VHF, 1959–2009)
Digital:
57 (UHF, until 2009)
Former affiliations
Transmitter power 30 kW
Height 298.5 m (979 ft)
Facility ID 6863
Transmitter coordinates 42°26′33″N 84°34′21″W / 42.44250°N 84.57250°W / 42.44250; -84.57250
Website wilx.com

WILX-TV is the NBC-affiliated television station for Lansing and the Central Lower Peninsula of Michigan. Licensed to the nearby town of Onondaga, it broadcasts a high definition digital signal on VHF channel 10. On cable, the station can be seen on Comcast channel 4 in Lansing, on Comcast channel 10 in East Lansing and Jackson and on Charter Communications channel 13 in Durand. It can also be seen in high definition on Comcast digital channel 1010. Owned by Gray Television, it has studios on American Road (near I-96) in Lansing, while its transmitter is located in Onondaga.

The station signed-on March 15, 1959 and was owned by Jackson Telecasters along with WJCO radio (AM 1510, now WJKN). The company was half-owned by Lansing Broadcasting along with WILS-AM 1320.

WILX shared the analog VHF channel 10 frequency with WMSB, an educational station owned by Michigan State University. That outlet was originally WKAR-TV, broadcasting on UHF channel 60. However, it had difficulty getting viewers because television sets were not required to have UHF tuning until 1964. Viewers had to buy an expensive converter to watch WKAR and the picture was not clear even with one. Looking for a way to increase its viewership, MSU agreed to share channel 10 with WILX. As such, WMSB was located on MSU's campus in East Lansing while WILX was licensed to Onondaga with studios in Jackson, the market's second largest city. However, both stations shared the same tower and transmitter in Onondaga.


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