WGGS
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Greenville/Spartanburg/Anderson, South Carolina/Asheville, North Carolina United States |
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| Branding | WGGS-TV 16 |
| Slogan | Something Clean in the Air |
| Channels |
Digital: 16 (UHF) Virtual: 16 () |
| Affiliations | Religious Independent |
| Owner | Carolina Christian Broadcasting, Inc. |
| First air date | October 29, 1972 |
| Call letters' meaning |
We're Greenville's Gospel Station |
| Former channel number(s) |
Analog: 16 (UHF, 1972–2009) Digital: 35 (UHF, 2005–2009) |
| Transmitter power | 175 kW |
| Height | 360 m |
| Facility ID | 9064 |
| Transmitter coordinates | 34°56′26″N 82°24′41″W / 34.94056°N 82.41139°W |
| Licensing authority | FCC |
| Public license information: |
Profile CDBS |
| Website | www.wggs16.com |
WGGS-TV, virtual and UHF digital channel 16, is an independent television station located in Greenville, South Carolina, United States. The station is owned by Carolina Christian Broadcasting (also known as Dove Broadcasting). WGGS maintains studio facilities located on Rutherford Road in Taylors, and its transmitter is located at Paris Mountain State Park (just outside Greenville).
The station first signed on the air on October 29, 1972; Carolina Christian Broadcasting, which remains owner of WGGS to this day, founded the station. It is the oldest independent station in the state of South Carolina, and was also the first new commercial station to sign on in the Greenville/Spartanburg/Asheville market since CBS affiliate WSPA-TV signed on in April 1956. The station initially ran a mixture of secular general entertainment programming for half the broadcast day (which over the years had mainly featured classic series such as The Lone Ranger, The Adventures of Ozzie & Harriet, The Brady Bunch, Dennis The Menace, The Donna Reed Show, Leave it to Beaver, Father Knows Best and Rawhide, as well as Little Rascals, Looney Tunes/Merrie Melodies and Popeye shorts) and Christian-related religious programming for the other half. It aired a larger amount of secular programming on Saturdays, and exclusively carried religious programs on Sundays. The station's programming policy, then as now, was very conservative in regards to content so as not to offend the sensibilities of its mostly fundamentalist and Pentecostal viewership.
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