W33BY-D
 |
|
| Detroit, Michigan | |
|---|---|
| Branding | WHPR TV Detroit Live |
| Channels |
Digital: 33 (UHF) Virtual: 33.1 |
| Affiliations | Independent station |
| Owner |
LocusPoint Networks (sale to HME Equity Fund II pending) (LocusPoint W33BY Licensee, LLC) |
| Founded | August 31, 1990 |
| Call letters' meaning |
W Highland Park Radio (unofficial calls, named after its sister radio station) |
| Former callsigns | W68CH (1990-2002) W33BY (2002-2015) |
| Former channel number(s) | Analog: 68 (1990-2003) 33 (2003-2014) |
| Former affiliations |
The Box, AIN, UATV (1990-2000) Launch TV (2000s-2010s) DT2: 33.1 (?-Nov 2015) 33.1 (?-Nov 2015) DT4: Dream TV (Dec 2015-Jun 2016) |
| Transmitter power | 4 kW/65 m |
| Website | Official Site |
WHPR is the unofficial call sign of TV channel 33 (officially called W33BY-D), a low-power broadcasting station based in Highland Park, Michigan, United States. The station broadcasts from its studios at the corner of Victor and Brush Streets (near the intersection of Woodward Avenue and the Davison Freeway) in Highland Park, with its transmitter located near Burt Road and Capitol Avenue in the Weatherby section of Detroit, shared with radio stations WMUZ and WEXL.
The station is a Class-A operation, even though the station's official calls are still translator-style calls.
WHPR is not carried on any cable providers, but it is available nationwide through online streaming and on Roku.
Until December 4, 2014, W33BY was also the only remaining American station in the Metro Detroit area to still broadcast only in analog. On April 23, 2014, the station had announced that LocusPoint Networks was beginning procedures to purchase it, making it a sister to WDWO-CD and potential sister to WUDT-LD, if that station is allowed to be sold from Daystar to LocusPoint. The sale closed successfully.
WHPR was the Detroit area's first Black-owned TV station since channel 62 (then WGPR) became a CBS affiliate. The station was owned until 2015 by R.J. Watkins, who, in the late-1980s and early-1990s, hosted and produced a dance program for WGPR-TV, The New Dance Show.
The station's television airtime is occupied mostly by phone-in talk shows (most are radio simulcasts), televangelism, paid advertisements, and a children's show called K.E.Y.S. Kids, which encourages kids to "Enjoy Yourselves Without Drugs".
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Wikipedia