W. David McBrayer

W. David McBrayer
McBrayer in 2004 while filming Beat the Drum in South Africa
Born	US
Nationality	American
Occupation	Film Producer

William David McBrayer is an award-winning American film, television producer, writer and entrepreneur.

McBrayer attended the University of Tennessee. He was President of the Student Art League and, while an under graduate, was published in Perceptual and Motor Skills, for his research in perception entitled "Effects of Social Influence in a Recognition Task of Auditory Intensity"." His primary interest was the nexus of art/the creative process/psychology. He graduated from UTC in 1973 with a B.S. in Psychology. He received a MA in Advertising/Mass Communications from Michigan State University in 1976 and was recipient of the Graduate Award for advertising. While in graduate school at MSU McBrayer co-founded PACE Marketing Group, a market research company that conducted consumer research on the UPC for a Senate sub-committee.

McBrayer began his advertising career on Madison Avenue in 1976, with Grey Advertising on the Procter & Gamble account, before joining Young & Rubicam/Worldwide, the world's largest advertising agency at the time. McBrayer went client side, at age 27, to become Senior Vice President, Advertising & Brand Management with Culbro's General Cigar Division, the youngest senior executive in the company's 75-year history. McBrayer later founded Ad Associates, Inc., an advertising and communications company and co- founded National Market Measures, a Cleveland, Ohio-based market research. company whose clients included The World Bank. He sold National Market Measures in 1987.

During his ten years in the New York ad industry, McBrayer won numerous national and international advertising awards, including the prestigious Clio Award, the International Award for Advertising Excellence, the International Television Association Gold Medal Award for Multi-Media, and various print industry readership awards.

McBrayer co-founded Digital Solutions, Inc., an Atlanta-based technology company specializing in digital non-linear editing systems for the film and television industry. DSI was recognized as one of the most successful and innovative companies of its kind in the digital broadcasting industry. While President of DSI won the Outstanding AVID reseller award and McBrayer was selected by UPS for Excellence in Business for his Golden Rule approach to business-to-business marketing. Under his leadership Digital Solutions created the DSI-AVID Educational Center to train professional editors in the latest film and television techniques.