W.T. Grant

W. T. Grant or Grants was a United States-based chain of mass-merchandise stores founded by William Thomas Grant that operated from 1906 until 1976. The stores were generally of the variety store format located in downtowns.

In 1906 the first "W. T. Grant Co. 25 Cent Store" opened in Lynn, Massachusetts. Modest profit, coupled with a fast turnover of inventory, caused the stores to grow to almost $100 million annual sales by 1936, the same year that William Thomas Grant started the W. T. Grant Foundation. By the time Grant died in 1972 at age 96, his chain of W. T. Grant Stores had grown to almost 1,200.

Like many national chain stores and some larger department stores, Grant arranged for a low price exclusive record label, Diva. Columbia Records produced this label which consisted of titles also issued on Columbia's general sale Harmony label and it existed from 1925 through 1930. Based on the number of copies found, it appeared to be a good selling label. Grant continued to sell records after 1930, but they no longer had their own label.

Grant's stores were slower than the Kresge stores to adapt to the growth of the suburb and the change in shopping habits that this entailed. The attempt to correct this was belated; in the 1960s and early 1970s, the company built many larger stores (later known as Grant City), but unlike Kresge's Kmart they lacked uniform size and layout, so that a shopper in one did not immediately feel "at home" in another. The chain's demise in 1975 was in part due to a failure to adapt to changing times but was probably accelerated by management's refusal until it was too late to eliminate the shareholder dividend. After the company began to lose money, funds were borrowed to pay the quarterly dividend until this became impossible. A final tactic to stay in business involved requiring Grant's clerks and cashiers to offer a Grant's credit card application to customers to boost sales in the stores.

Grant's store-branded electronics and other goods were named Bradford after Bradford County, Pennsylvania, where William Thomas Grant was born. The in-store restaurants were named Bradford House, and their mascot was a pilgrim named Bucky Bradford.

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