The W. J. Voit Memorial Trophy was awarded by the Helms Athletic Foundation from 1951 to 1978 to the outstanding college football player on the Pacific Coast. The recipient was determined based on votes cast by West Coast football writers and later broadcasters as well. Award recipients include College Football Hall of Fame inductees, O.J. Simpson, Mike Garrett, Jim Plunkett, Joe Kapp, Craig Morton, Bill Kilmer, and Anthony Davis.
The trophy was named after German American entrepreneur William J. Voit (1881–1946), the founder of the W.J. Voit Rubber Company. Voit was one of the oldest sporting goods companies in the world. Founded in 1922, the company developed and patented the first full-molded, all-rubber inflatable ball and the first needle-type air retention valves in the late 1920s. Voit became a leading manufacturer of footballs and basketballs. In the 1950s and 1960s, a representative of the Voit organization presented the Voit Trophy at a banquet preceding the Rose Bowl game. In 1969, a Los Angeles Times columnist wrote the following about the Voit Trophy tradition:
"Jim Plunkett was in Pasadena Monday to receive the 19th Annual Voit Memorial Trophy, which goes to the Pacific Coast's top player. The trophy stands nearly as high as most men who receive it, but Plunkett dwarfed the thing. ... The Voit Trophy, though, is an accurate mirror of later success in professional ball. Three of the NFL's top quarterbacks -- Joe Kapp, Bill Kilmer and Craig Morton -- all won it, as did such other pro players as Mike Garrett, Gary Beban and O.J. Simpson. Since the award was instituted in 1951, only one winner has failed to play pro ball of some sort."