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Vogue Tyre

Vogue Tyre and Rubber Co.
Private
Founded 1914,
Chicago, Illinois
Founder Harry Hower
Headquarters Chicago, IL.
Area served
USA
Key people
Greg Hathcock, President,
Kevin Goyak, Executive Vice President
Products Automotive Tires, Wheels and Accessories
Number of employees
100
Website www.voguetyre.com

Vogue Tyre and Rubber Co., also known as Vogue Tyre, is an American company providing custom luxury tires, wheels, and car accessories. The company was founded in 1914 in Chicago, Illinois by Harry Hower and then in 1940, sold to Lloyd O. Dodson who remained its chairman until his death in March 1996. Vogue Tyre invented the whitewall and patented the gold stripe in the 1960s for additional style. Vogue Tyre has been providing custom high-end luxury tires for the last 100 years.

Over the decades, Vogue Tyre has provided custom built tires to professional sports players and movie celebrities like Garry Cooper, Marion Davies, Mervyn LeRoy, Dolores del Río, Paul Whiteman, Kid Rock and more recently Snoop Dogg.

Harry Hower, a chauffeur in the Chicago area in the early 1900s, got into the tire business and proposed an idea about the whitewall to the Woodbury family. By 1918, the Woodbury’s and Harry were in business and the Vogue Tyre Company was born. Over the decades, celebrities and notable people have used Vogue Tyre products on their vehicles with Vogue whitewall tires.

In 1928, Mr. Lloyd Dodson contracted with Vogue Tyre owners Harry Hower and Margaret Woodbury to begin selling their distinctive whitewall tires. When the Great Depression hit in 1929, he turned to the local entertainment industry to sell upscale tires to the movie stars. In 1942, he bought Vogue Tyre and remained its chairman until his death. A selection of these products and list of notable customers are displayed below:

1913 American Underslung featured all white tires during its era

Paul Whiteman (1890 – 1967), his L29 and Vogue tires

Early 50's tires with Vogue tires

Early whitewall tire

Narrow gold stripe performance tire from the 1960s

Mr. Lloyd Dodson started his tire business in 1923 and became the exclusive distributor of Vogue Tyres for the western United States. He bought the Chicago-based company during World War II and remained active in the business until his death. He remained active as Chairman of the board of directors for the last ten years of his life.


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