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Vodka eyeballing


Vodka eyeballing is the practice of pouring vodka through the eye socket. Reports of this practice as a new fad surfaced in the media beginning in 2010, as hundreds of clips of persons purporting to engage in the practice were posted on YouTube. The practice was condemned by the American Academy of Ophthalmology.

Some observers maintained that the phenomenon was not a real craze, describing the coverage as a media feeding frenzy and part of "a long history of trend pieces that come out of nowhere". The initial press coverage in British tabloid The Daily Mail was criticized for basing its entire story on an injury from a single student stunt, and extrapolating this into a "trend" after a YouTube search showed hundreds of similar videos. Journalist Michael Strangelove said that the videos, which date back to 2006, seemed genuine and should not be dismissed as a deceptive "prank" against the media.

The 2000 comedy film Kevin & Perry Go Large includes a character called Eyeball Paul who engages in the practice.

The practice formed part of the plot of the February 6, 2013 episode of the Canadian TV fiction series Trauma, leading to a young woman receiving (successful) cornea transplants.


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Wikipedia

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