Vocativ
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Type of site
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News and Information |
|---|---|
| Available in | English |
| Headquarters | New York City, United States |
| Key people |
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| Slogan(s) | "News From the Deep Web" |
| Website | www |
| Alexa rank |
 18,905 (November 2016[update]) |
| Advertising | Yes |
| Launched | 2013 |
| Current status | Active |
Vocativ is a media and technology company founded by Mati Kochavi. Vocativ uses proprietary data-mining technology to explore the deep web in order to discover stories and generate original content.
Vocativ was launched in 2013 and has a team of approximately 60 news writers, editors and producers recruited from organizations like NBC News, the Guardian US, The Daily Beast, Storyful, Salon, NPR, CNN and Reuters.
Vocativ has a decentralized leadership structure with authority divided between the chief operating officer and chief content officer. These leaders are advised by and report to an executive committee. In 2015, Vocativ hired Vivian Schiller to chair its executive committee, reorganize its staff and refine its content and distribution strategies.
As part of its reorganization, Vocativ announced it would focus on several core coverage areas: national security and technology, culture and identity, real-time news and criminal justice. Each beat, led by a senior editor, includes an interdisciplinary team of writers, video producers, data analysts, audience development experts and editors. These teams also create content specifically for social media platforms and video partners, including MSNBC. As of February 2015, Vocativ planned to expand its staff by 25 to 30 percent during the next year. Chief Content Officer Gregory Gittrich, a former executive and editor at NBC News Digital, oversees the company’s content, product and data teams.
Vocativ has an office on New York's Seventh Avenue near Penn Station with a fully equipped digital television studio. As of 2013, it has about 60 employees in New York and roughly 20 in Tel Aviv.
Vocativ plans to leverage its technology, data expertise and original storytelling to monetize content via television deals, content licensing and syndication. The company says it will not sell or license its news-gathering software. As of January 2015, the Vocativ website did not include display advertising.
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