Vlogbrothers
| Vlogbrothers | |||||||||
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Hank and John at VidCon 2012
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| Personal information | |||||||||
| Nationality | American | ||||||||
| Occupation | entrepreneurs, social activists, and YouTube vloggers | ||||||||
| YouTube information | |||||||||
| Channel | vlogbrothers | ||||||||
| Years active | 2007–present | ||||||||
| Genre | Vlogging | ||||||||
| Subscribers | 2.9 million | ||||||||
| Total views | 648.9 million | ||||||||
| Network | none | ||||||||
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| Subscriber and view counts updated as of November 11, 2016. | |||||||||
Vlogbrothers (sometimes stylized as VlogBrothers) is a Video blog channel on YouTube. The Internet-based show is created and hosted by the Green brothers: John Green and Hank Green. The first incarnation of the brothers' online broadcasting was the "Brotherhood 2.0" project, preceding the establishment of the pair's regular vlogging activity through the Vlogbrothers channel.
The Vlogbrothers channel was the first in what would become a larger portfolio of YouTube channels created and developed by the Greens, sparking a community of fans and supporters of Vlogbrothers, known individually as Nerdfighters, and collectively as Nerdfighteria. Subscribers of the brothers on YouTube are the base of the online community Nerdfighteria. The Green brothers encourage their viewers to become a community by creating websites and various projects, like the Project for Awesome, as a way to engage with their subscribers.
Legally, Vlogbrothers is owned by Complexly (formerly named EcoGeek LLC), which was originally solely owned by Hank, but now jointly owned by both Greens.
The Greens state that their vlog has no consistent format: "Really, it's not about anything in particular. Whether we're talking about our lives, making each other laugh, or trying to get something more important across, people seem to enjoy it." The channel passed one million subscribers on March 5, 2013. As of 2016, the brothers post two videos per week onto their Vlogbrothers channel. John Green posts a video on Tuesday, and Hank Green on Friday.
The Green brothers, strongly inspired by the show with zefrank, devised the Brotherhood 2.0 project late in 2006. The project was launched on January 1, 2007, based on the premise that the brothers would cease all text-based communication for one year and, instead, converse by video blogs every weekday. The project was made available to the public on YouTube, as well as through the brothers' own Brotherhood 2.0 website. On July 18, 2007, Hank Green uploaded a video of himself playing and singing his song "Accio Deathly Hallows" in honor of the seventh Harry Potter book. This video was the first Vlogbrothers video to make the front page of YouTube, and the starting point of the brothers' success as vloggers. Toward the end of 2007, the brothers launched the first Project For Awesome campaign, in which YouTubers created innovative videos promoting their favorite charity, with the aim that their promoted charity gains more awareness, and donations from viewers. The Brotherhood 2.0 Project ended on December 31, 2007. However, the brothers decided to continue uploading videos on YouTube due to their popularity and growing fan base.
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