Viviana Zocco
| Viviana Zocco | |
|---|---|
Viviana Zocco
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| Born | Buenos Aires, Argentina |
| Nationality | Argentina, Argentine |
| Occupation | Entrepreneur, businesswoman |
| Website | www.grupovi-da.com |
Viviana Zocco is an Argentine businesswoman. She is founder and CEO of TKM, a leading Spanish language entertainment platform and Grupo VI-DA. She is also founder and CEO of a Spanish eBook ecosystem. Zocco is considered one of the most successful women entrepreneurs in Latin America. In 2016 she became Chapter Leader in Argentina of the international women's organization UPWARD Women
Zocco was born in Buenos Aires, Argentina, on the April 21, 1962. She has an accounting degree from the Pontificia Universidad Católica Argentina. In 1988 she started an MBA at Universidad del CEMA, graduating in 1990. After that, she spent a year in Virginia where she studied at the Darden Graduate School of Business Administration of the University of Virginia.
While studying in college Zocco started working for Bank of America in Argentina in 1984. In 1988, she went on to work as CFO for Dow Chemical where she stayed till 1992.
In 1992, Zocco co-founded, with Diana Mondino, Risk Analysis S.A., one of the first local rating agencies in Argentina that, owing to its success, was acquired in 1995 by Standard & Poor's, with Zocco taking on the role at S&P as Managing Director for Latin America Origination business, and Buenos Aires Office Head. The acquisition of Risk Analysis by Standard and Poor’s was published and studied by Babson College and it can be found as a study case in Harvard Business Review.
Zocco is also founder and CEO of Grupo VI-DA, a company that offers digital products for the entertainment, cultural and media world. It includes: TKM, BajaLibros, LEAMOS, BajaMusica, BIDI.la, Vesvi.com, IndieLibros.com, GrandesLibros.com and DualLanguage.com, among others.
In 2005, Zocco founded TKM, a magazine aimed towards the teenage audience. Given TKM’s success it evolved into an online community and became the most influential Hispanic-speaking media for millennials in Latin America and the United States. TKM has presence in multiple platforms and is a trendsetter in its communication style, taking over the millennial audience first in Argentina and then in Brasil, Colombia, Mexico and the United States.
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