Vivartia
 |
|
| S.A | |
| Industry | Food and Beverage |
| Founded | 1968 |
| Headquarters | Athens, Greece |
|
Area served
|
Europe, Central and North America |
|
Key people
|
Andreas Vgenopoulos (Chairman) Efthimios Bouloutas (CEO) |
| Revenue |
 €589.6 million (2014) |
| Owner | Marfin Investment Group (92.1%) |
|
Number of employees
|
5,500 (2014) |
| Website | http://www.vivartia.com/ |
Vivartia Holding S.A. (Greek: VIVARTIA ΣΥΜΜΕΤΟΧΩΝ Α.Ε.) is a food production conglomerate brand in Greece. Its head office is in Marousi, Athens.
Vivartia was formed by the merger of Delta Holding S.A. and Mechelany International S.A. This merger was the result of a process led by Justin Jenk, the then CEO of Delta Holding, Spyridon Theodoropoulos, majority shareholder of Chipita and Dimitris Daskalopoulos, majority shareholder of Delta. The merged entity became the largest food group in Greece. The merger was the culmination of a highly successful turnaround and improvement strategy put in place by Jenk in 2003. The major shareholder of Vivartia was the Daskalopoulos family until a 76.89% share was sold to the Marfin Investment Group.
Today, Vivartia has 27 facilities, 13,500 employees, a commercial presence in 30 states and an estimated turnover of 1.3 billion euros for 2006.
Chipita sold to Spyros Theodoropoulos and saudi Olayan Group in 2010.
Vivartia is the result of the merger of Delta Holding S.A., which included Delta Dairy Products, Goody's, Flocafé and Mechelany foods as well as a dozen other major Greek food and beverages related corporations of the nutritions field, with the snack and bakery business lines of Chipita. Its transition deal name was “Brand Co” and was officially changed to Vivartia in May 2006 when the merger was completed. It created the largest food group in Greece, one of the top ten companies in Greece and 35th largest food group in Europe. The merger was voted "Deal of the Year 2006". After the merger was complete, the company changed its name to Vivartia S. A.
During the next 18 months the transformation strategy was completed with further acquisitions, disposals and restructurings. Jenk left Vivartia in 2006 and Daskalopolous in 2007 when the majority of Vivartia’s share were acquired by Marfin Investment Group
It now consist of various divisions aimed at different aspects of the field. These are:
Vivartia has always been a leading branded producer in Greece; holding either the number 1 or number 2 market position in product categories. Vivartia has continued to develop its portfolio: acquiring, merging and disposing of different businesses.
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Wikipedia