Viva Television
| Subsidiary of Viva Entertainment | |
| Industry | Television Production |
| Founded | Ortigas, Pasig City, Philippines (1986) |
| Headquarters | Pasig City, Philippines |
|
Key people
|
Vicente del Rosario, Jr. (Chairman of the Board and CEO) |
| Products | television programs |
| Owner | Vicente del Rosario, Jr. |
| Parent | Viva Entertainment |
Viva Television Corporation or Viva Television is a Philippine television production company that is owned by Viva Entertainment.
To push its software across another medium, Viva Entertainment ventured into television production in 1986 thru local filmdom’s hottest property Sharon Cuneta via The Sharon Cuneta Show. Her big screen success easily fueled her musical variety TV show to the top of the ratings where it stayed until mid-1997 (when she semi-retired).
Since then, Viva’s television unit had branched out into drama anthologies, action features, and comedy fare for teens and yuppies. It is now a significant player among free TV blocktimers and has successfully spun off theatrical versions of its more popular youth-oriented shows.
In the year 2000, Viva Entertainment's subsidiary Viva Television acquired Vintage Enterprises (including Vintage Television on IBC Primetime block) from the Velez family and changed its name to Viva TV is a Primetime Sports and Entertainment block on IBC, and followed by Viva TV set Philippine television ablaze when it pioneered the “game show” segment. These 2 shows were Who Wants To Be A Millionaire hosted by Christopher de Leon and The Weakest Link hosted by Edu Manzano.
In 2002, Viva further enhanced its reputation as a Star-maker & a trendsetter by producing and launching the highly successful talent search show: Star for a Night on IBC. The weekly program hosted by Regine Velasquez showcased the best among the young Filipino singing talents dressed up in a professional setting. This highly rated show led to the discovery of Sarah Geronimo and Mark Bautista, who are now established recording artists and TV/movie stars.
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