"Viva Forever" is a song by the Spice Girls from their second album, Spiceworld. Originally set to be released alongside the track "Never Give Up on the Good Times" the double A-side was then pulled as member Geri Halliwell left the group. The song was released on 20 July 1998 in the United Kingdom and gained positive reviews from critics. The song also charted fairly well becoming the band’s seventh UK number one single gaining a Platinum certification whilst also topping the charts in New Zealand. The single was a commercial success despite the poor promotion.

An accompanying music video directed by Steve Box was released featuring the five band members as animated fairies that interact with two friends in a forest. The four remaining members performed the track on shows Top of the Pops and on the National Lottery television show. An adapted duet version was performed with Pavarotti at his annual charity event Pavarotti and Friends. The song was also performed live as a five-piece on their return concert tour, Return of the Spice Girls. "Viva Forever" is widely considered as the best work of the Spice Girls in their career. In the book "The Spice Girls Revisited" by David Sinclair it was confirmed by the co-writers/producers of the song Matthew Rowe & Richard Stannard that Geri Halliwell was the main songwriter of "Viva Forever".

In late March, the single was first revealed as "Never Give Up on the Good Times"/"Viva Forever". Smash Hits' famous "Bandwatch" section provided a close watch on the status of the single, and the first piece of news it gave was that one of the songs was to have a cartoon-based video. Originally, the single was going to be released on 11 May 1998. Soon after, it was pushed back, in this first case to 25 May. The release date was then pushed back to 8 June in late April, and at this point a promotional cassette for "Viva Forever" appeared on the internet with no sight of "Never Give Up on the Good Times". In early May the release date changed again to 29 June. A competition appeared in the Evening Mail (19 May 1998) saying the following: "10 copies of the video to be won. Each prize winner will also receive a Spice Girls T-Shirt and a copy of the new double A-side single Viva Forever/Never Give Up on the Good Times, released on 29 June."

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