Visionaire is a transmedia company that publishes a magazine under the same name of Visionaire that concepts, curates, and produces art multiples, events, public art installations, film, branded content, apparel, and publications. Visionaire focuses on the cross-pollination of art, fashion, film, and contemporary culture as a tool to communicate unique experiences to viewers and visitors, across multiple platforms, in physical spaces, online, and mobile. Visionaire has a deep and developed network of artists, photographers, fashion designers, models, celebrities, filmmakers, writers, agents, editors, collectors, galleries, and museums. Artists work in collaboration with Visionaire to produce interpretations on a theme, and are given freedom to push Visionaire's original formats.
Visionaire is one of only two still remaining out of a 1994 Vanity Fair list of 10 "upstart" magazines to watch, alongside Surface.
The issue's price often reflects its format. For example, issue no.18, the "Fashion Special", contained a Louis Vuitton pouch within its own leather and was reportedly sold at an auction for $5,000. The price can also be an indication as to the limited number in distribution; it often fluctuates based on available inventory.
Visionaire also has a monthly, wide-circulation magazine called V, edited by Stephen Gan, which focuses on art, culture, and fashion. Past contributors have included Tama Janowitz, Mario Testino, Mario Sorrenti, Stephane Sednaoui, and Karl Lagerfeld. Interview subjects have included Joan Didion, Salman Rushdie, and Norman Mailer.
In fall 2003, Visionaire began publishing yet another quarterly magazine called VMAN, which specifically targets men. Its covers feature celebrities such as Ryan Gosling, Josh Hartnett, Hayden Christensen, and David Beckham.