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Visi Media Asia

PT. Visi Media Asia Tbk.
Public
Traded as VIVA
Founded 2004 (2004)
Founder Anindya Bakrie
Headquarters Wisma Bakrie 2, 7th Floor
Jalan H.R. Rasuna Said, Karet Kuningan Setiabudi
Key people
Erick Thohir
Products Broadcasting, cable television, online media
Owner Bakrie & Brothers
Website http://vivagroup.co.id

Visi Media Asia (branded as VIVA) is a business subsidiary of Bakrie Global Ventura of Bakrie Group. It started as an agribusiness organization in 1951 and expanded into telecommunications, media, metal, and coal mining industries. According to the 2011 edition of Forbes magazine, Aburizal Bakrie, the founder of the Bakrie Group, was the 30th richest person in Indonesia. He was also a potential presidential candidate for the Golkar Party.

Visi Media Asia was started in 2004 by Bakrie Global Ventura. It provides news, sports, and lifestyle content on traditional and online platforms. It owns two television channels, tvOne and antv, and the online news website VIVANews (now VIVA.co.id), which has an application available for BlackBerry, SMS, Android, and Brew.

In 2012, Visi Media Asia buys broadcast rights to 2014 FIFA World Cup.

In 2013, Visi Media Asia and other subsidiaries of Bakrie Group faced a huge financial crisis. The Bakrie family decided to sell their majority interest in Visi Media Asia to buy coal assets from London-listed Bumi Plc. Offering approximately 51% of the stakes, they received a number of bids, including two from MNC Group, CT Corp. and Elang Mahkota Teknologi (which controls SCTV).

The Bakries sought a valuation of $1.2-2 billion for the media unit, although Viva’s market capitalization was only $845 million.

Through its subsidiary PT. Viva Media Baru, VIVA operates an online news and community portal named VIVA.co.id. PT Viva Media Baru operates some portals: VIVAnews (news portal), VIVAbola (sports portal), VIVAlife (lifestyle portal), VIVAlog (blog sharing platform), VIVAforum (discussion forum), VIVAsocio (social platform), and Gonla.com (booking service).


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