Vincent Price (educator)

Vincent Edward Price Ph.D.
Provost of the University of Pennsylvania
In office July 1, 2009 – June 30, 2017
Preceded by	Ronald J. Daniels
Personal details
Alma mater	Santa Clara University, Stanford University

Vincent Price is the 29th Provost of the University of Pennsylvania, and the president-elect of Duke University where his term will begin July 1st, 2017, succeeding Richard Brodhead. He succeeded Ronald J. Daniels as Provost on July 1, 2009.

Price studied at Santa Clara University where he received a B.A. in English in 1979. He received a Master's Degree in Communication from Stanford University in 1985 and received a Ph.D. from the same school in 1987.

Price was the chair at the Department of Communication Studies at the University of Michigan prior to his tenure at UPenn. While at UPenn he held the positions of Interim Provost, Associate Provost for Faculty Affairs, Chair of the Faculty Senate, and Associate Dean of the Annenberg School. He was the first Interim Provost from the University of Pennsylvania to later be chosen as Provost.

Price served as the editor-in-chief of the Public Opinion Quarterly from 1997-2001.

Price was announced as the 10th President of Duke University on December 2, 2016. His term will begin on July 1, 2017.

Price wrote a book entitled Public Opinion in 1992. It was reviewed in the Public Opinion Quarterly by John P. Robinson, of the University of Maryland, College Park, who called it an "indispensable and insightful guide to the historical and intellectual roots of our profession". The book is 92 pages long and examines and contrasts the ideas of Plato, John Locke and Walter Lippman with current laboratory findings of group dynamics and cognitive psychology. The book examines a lack of consensus on the definition of "public opinion". Robinson wrote that, "The work establishes Price as a major contributor to a field that has yet to address adequately many of the fundamental issues that he has articulated."

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