Victoria wine
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|
| Private | |
| Industry | Retail |
| Founded | 1998 (Merger of Threshers and Victoria Wine forming First Quench) |
| Headquarters | Welwyn Garden City, England |
| Products | Alcoholic beverages |
| Website | www.threshergroup.com/ |
First Quench Retailing was the largest independent off-licence retail chain in the UK, with around 1,300 shops operating under several retail brands, though all have now been closed. At the time of First Quench's closure, these included the Threshers, Haddows, The Local and Wine Rack chains.
Its head office was based in Welwyn Garden City, Hertfordshire. On 29 October 2009 it was announced that the company had entered into administration.
The company was originally formed as First Quench Retailing by the merger of the Whitbread owned Threshers and the Allied Domecq owned Victoria Wine in August 1998. This brought together the 1,470 Thresher Wine Shop, Drinks Cabin, Wine Rack, "Bottoms Up" and Huttons brands with around 1,500 Victoria Wine Cellars, Haddows, Martha's Vineyard, and The Firkin. Allied Domecq later sold their 50% of the company to Punch Taverns in September 1999.
In November 1991, Threshers, then owned by Whitbread alone, had bought the Peter Bottomfield Dominic Group from Grand Metropolitan for £50m. The Bottoms Up brand of shops, formerly owned by Peter Bottomfield Dominic, was retained. Peter (Bottomfield) Dominic was separated from GrandMet's IDV group in 1989 to become a retail division.
At time of the merger, the company employed around 20,000 people and claimed to account for around 13% of the take home drinks market – Tesco, in comparison, claimed around 14%. The number of stores and employees were gradually reduced in the years following, although it remained the largest off-licence chain until the company's demise in 2009.
The company's stores were split across several brand focussed trading divisions which were eventually reduced to two. A wine-led division included their premium brand and high wine mix stores, with the 'drinks division' focussed around their convenience driven and drinks-led shops.
The company was purchased by the Japanese private equity firm Nomura Holdings in October 2000 for £225m.
Terra Firma Capital Partners purchased the company in April 2002.
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Wikipedia