Victoria Plumb
 |
|
| Private | |
| Industry | Retail |
| Founded | 2001 (Hull) |
| Founder | Walker Group |
| Headquarters | Hull, East Riding of Yorkshire, England, UK |
|
Key people
|
Jason Walker (CEO) |
| Products | Bathroom Bedroom |
|
Number of employees
|
200+ |
| Website | victoriaplum |
VictoriaPlum.com, a trading name of Victoria Plum Ltd, is an online bathroom and bedroom retailer. The company traded under the name Victoria Plumb up until 21 July 2015, when it was rebranded as VictoriaPlum.com, in order to emphasise the exclusively online nature of the business.
Founded in 2001, it has no physical shops or showrooms, as its business is concentrated on online and telephone sales. The company's distribution centre is based in Kingston upon Hull, and its headquarters are located in Hessle, East Riding of Yorkshire, just outside the city.
The company was founded in 1999 as part of the Walker Group, which also owns other popular homeware and furniture stores such as MFI Group. The brand began trading in 2001 and has since seen consistent growth in sales and investment. In late 2013 it was announced that the company was seeking the advice of KPMG on a proposed sale estimated at £150 million.
Victoria Plum won the Retailer of the Year award in the home products section at the Venda ECMOD Direct Commerce Awards in London in May 2013. The company is listed at number six in the SME rankings for Yorkshire. In April 2014, private equity firm TPG Capital had invested £200 million in Victoria Plum after buying a majority stake. Due to expansion, the company moved its headquarters to Hessle, East Riding of Yorkshire in October 2014.
On 12 April 2015 Victoria Plum appeared at number 81 in the Sunday Times Profit Track 100, which ranks the top 100 private UK companies with the fastest growth in their profits over a three-year period.
On 21 July 2015, the company changed its main trading name from Victoria Plumb to VictoriaPlum.com, to emphasise the exclusively online nature of the business. A new logo and strapline – “Your home” – was also introduced, as the brand announced it would be moving into other areas of the home, starting with bedrooms.
VictoriaPlum.com designs, makes and supplies a range of bathroom products from its headquarters in the East Riding of Yorkshire.
In September 2013 the company launched a revamped version of its website optimised for mobile browsing, aimed at enabling customers browsing in physical stores to compare products and prices online. A survey by the retailer also found that builders working on site found the website useful for finding products for custom bathrooms. In December 2013, the brand announced an expansion in its range for the following year following consultations with its customers.
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