Victor (mascot)

Victor is the mascot and logo for the comedy festival Just for Laughs. It was designed by Vittorio Fiorucci of the Canadian Design Resource company.

The image was inspired by a monster that preys on Montreal. The logo can be seen across the world on posters, T-shirts, event site markers, costumes, and inflatables.

In 2005 the character was redesigned by animator Alan Best at the behest of advertising agency Cossette as part of a comprehensive graphic overhaul of the Just For Laughs brand. According to Best, the new Victor was closely based on festival founder himself.

In 2007, "Rose" was created, a character to be the wife of Victor.

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