Vice (magazine)
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January 2009, the Universal Sadness Issue
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| Editor-in-chief | Ellis Jones |
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| Categories | Lifestyle |
| Frequency | Monthly |
| Circulation | 900,000 (worldwide) 80,000 (UK) |
| Founder | Suroosh Alvi, Shane Smith, Gavin McInnes |
| First issue | 1994 |
| Based in | New York City, New York |
| Language | English |
| Website | vice |
| ISSN | 1077-6788 |
| OCLC number | 30856250 |
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| Owner | Vice Media |
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| Website | vice |
| Alexa rank |
 151 (December 2016[update]) |
| Launched | 2011 |
| Current status | Active |
Vice is a print magazine and website focused on arts, culture, and news topics. Founded in 1994 in Montreal, Quebec, the magazine later expanded into Vice Media, which consists of divisions including the magazine and website, a film production company, a record label, and a publishing imprint. As of February 2015, the magazine's Chief Creative Officer is Eddy Moretti, Andrew Creighton is President, the editor-in-chief is Ellis Jones and Alex Miller is the global head of content. As of October 2014, 29 Vice offices exist, being on every continent except Africa and Antarctica.
The monthly publication is frequently focused on a single theme.
Founded by Suroosh Alvi, Gavin McInnes and Shane Smith, the magazine was launched in 1994 as the Voice of Montreal with government funding, and the intention of the founders was to provide work and a community service. When the editors later sought to dissolve their commitments with the original publisher Alix Laurent, they bought him out and changed the name to Vice in 1996.
Richard Szalwinski, a Canadian software millionaire, acquired the magazine and relocated the operation to New York City, U.S. in the late 1990s. Following the relocation, the magazine quickly developed a reputation for provocative and politically incorrect content. Under Szalwinski's ownership, a small number of retail stores were also opened in New York City and customers could purchase fashion items that were advertised in the magazine. However, due to the end of the dot-com bubble, the three founders eventually regained ownership of the Vice brand, followed by the closure of the stores.
The British edition of Vice was launched in 2002 and Andy Capper was its first editor. Capper explained in an interview shortly after the UK debut that the publication's remit was to cover "the things we're meant to be ashamed of," and articles were published on topics such as bukkake and bodily functions.
By the end of 2007, 13 foreign editions of Vice magazine were published, the Vice independent record label was functional, and the online video channel VBS.com had 184,000 unique viewers from the U.S. during the month of August. The media company was still based in New York City, but the magazine began featuring articles on topics that were considered more serious, such as armed conflict in Iraq, than previous content. Alvi explained to The New York Times in November 2007: "The world is much bigger than the Lower East Side and the East Village."
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