Vic Roby

Victor Mills "Vic" Roby, Jr. (November 9, 1917 – September 22, 2011 ) was a radio and television announcer, voice-over artist and public affairs show host, and served for years as a staff announcer with NBC.

Born in Tylertown, Mississippi, Roby was an alumnus of Millsaps College ('38) where he had been an Alpha Iota brother. He entered the broadcasting business in 1943, working as a newsreader and announcer at KOA (AM) in Denver, Colorado. After a brief stint with the Mutual Broadcasting System where he announced on the 1950 version of The Rudy Vallee Show, Roby joined the announcing staff of NBC in New York City in 1950.

Roby handled announcing for numerous radio and television programs during his career, including Monitor and working as sub-announcer on Concentration and The Price Is Right in the early 1960s. But his chief claim to fame was announcing on network promos, bumpers and program introductions, most notably a variation of the shortened 1968 version of the "Laramie Peacock" bumper on which he intoned, "Now, a special program in living color on NBC," which ran on television specials aired on the network through 1975. In addition, he handled local announcing duties for WNBC-TV, including public service announcements, station identifications, live tags and occasional Emergency Broadcast System tests. He was one of a core group of well-known voices for the NBC network which also included Don Pardo, Howard Reig, Mel Brandt, Bill Wendell, Roger Tuttle, Bill McCord, Arthur Gary, Bill Hanrahan, Wayne Howell and Jerry Damon (whose voice bore some similarities to Roby's, leading to some confusion between the two).

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