Private | |
Industry | e-commerce |
Founded | London, UK (2006) |
Headquarters | Geneva, Switzerland |
Key people
|
Eric Baker, founder and CEO |
Products | online secondary ticketing, online ticket exchange |
Website | www |
Viagogo is an online ticket marketplace for buying and selling tickets to live events. The company, which was founded in London in 2006, has a network of more than 60 global websites with customers in 160 countries. Viagogo is backed by the venture capital investment firm Index Ventures as well as Brent Hoberman, the co-founder and former CEO of Lastminute.com and Lord Jacob Rothschild via his family interests. They have faced criticism for over inflating ticket prices.
The company was founded in 2006 in London by Eric Baker, the co-founder of US-based StubHub,. It was established to provide a secure online ticket marketplace that allows consumers to buy and sell tickets to sports, music, theatre and comedy events. Viagogo launch included partnerships with Chelsea F.C. and Manchester United F.C. offering season ticket holders the chance to sell tickets to matches they could not attend to other club members, without having to lend their seasoncard. Manchester United ended their commercial agreement with viagogo in 2011.
In September 2013 viagogo officially launched in Australia. The launch was accompanied by two new partnerships with Melbourne-based AFL clubs Collingwood FC and Richmond FC. The same month they commissioned research that revealed that Britons lost £50 million to ticket fraud over a 12-month period and 500,000 Australians have been the victims of ticket fraud, with 85% cases resulting from transactions on eBay and Gumtree.
The company has partnerships with sports properties in football rugby, tennis, and wrestling. Under British law, unauthorized re-selling of Premier League and other football tickets is illegal, a restriction introduced by the Government to prevent hooliganism. By working with the Premier League clubs to obtain official authorization, viagogo is permitted to resell tickets to the clubs it works with.