Versus Versace
| Industry | Consumer Goods |
|---|---|
| Founded | 1989 |
| Headquarters | Milan, Italy |
| Products | Textile - Apparel [1] |
| Website | versus.it |
Versus is the diffusion line of Italian luxury fashion house Versace. It began in 1989 as the first diffusion lines by the house, a gift by the founder Gianni Versace to his sister, Donatella Versace. After closing in 2005, Donatella resurrected it in 2009 with a capsule collection of accessories designed by emerging British designer Christopher Kane. The brand is now very famous for its stylish analogue watches, leather accessories and chic ready-to-wear.
Created for those who want to evolve their own individual style, Gianni Versace introduced Versus in 1989 describing it as, "Versus was born with an innate creative approach, with a strong focus on innovation, flair and the unconventional. An artistic force that takes present fashion forward, anticipating new trends and embracing challenge".
The following Versus collections of fashion, accessories, eyewear, watches, and fragrances proved to be an enormous success with a strong public following who were turned into its distinctive 'rock-chic' style.
Today Versus is well known as Versace's second line and as a brand. It is worn by many celebrities including Jennifer Lopez, Cheryl Cole, Leighton Meester, Miranda Cosgrove and Alexa Chung, and featured in and on the cover of many high-profile Fashion and lifestyle international magazines like Vogue, InStyle, ELLE and Glamour.
After the success of Gianni, Versace SpA in the early and mid 1980s, the company's founder Gianni Versace created the house's first diffusion line, Versus, as a gift to Donatella, his sister, muse, and vice-president of the company. He described it: "Versus was born with an innate creative approach, with a strong focus on innovation, flair and the unconventional. An artistic force that takes present fashion forward, anticipating new trends and embracing challenge."
The first fashion show was presented in Milan in 1990. Between 1995 and 2003, each season's collection of ready-to-wear, accessories, eye wear, and watches were presented in New York during New York Fashion Week. Versus was known for its distinctive rock-chic look that Donatella favoured and still influences the houses main line collections today. Versus grew to include menswear, fragrances, and its own (sub) diffusion line, Versus sport, headed by Versace's life partner, Antonio D'Amico. During 2004, when the company was facing a downturn in profits, Versus was reduced to a limited collection of accessories, eventually being shut down with the final show; the menswear spring/summer 2005.
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