Veronica De La Cruz
| Veronica De La Cruz | |
|---|---|
| Born |
August 13, 1980 Northern California |
| Occupation | News anchor, philanthropist |
| Children | 1 |
Veronica De La Cruz (born August 13, 1980) is a nationally recognized American television news anchor and philanthropist. Since May 5, 2014, she has been with KPIX/KBCW as an anchor. She worked for NBC News from 2010–2014, was an alternating anchor on both Early Today on NBC and First Look on MSNBC, and served as a correspondent for NBC News. She has filled in as news anchor on Today.
De la Cruz formerly appeared on CNN's Emmy-nominated morning show American Morning from 6am to 9am Eastern time, providing Dotcom Desk information to CNN's early morning viewers. She also substituted as a replacement anchor for CNN U.S. and HLN, formerly CNN Headline News. She previously anchored the CNN broadband news service, CNN Pipeline, now CNN.com Live, and was one of its four founding anchors. She became a contributor to their domestic network with the segment "Dotcom Desk", which launched during the 2004 Southeast Asian tsunami. Her contributions to CNN's news coverage include reporting on Hurricane Katrina, working with the Victims and Relief desk, and numerous on-line reports with CNN broadband news. De la Cruz joined CNN in 2003 and in 2007 moved from the network's world headquarters in Atlanta to the New York Offices. She left CNN in 2008 and subsequently rejoined NBC/MSNBC.
De la Cruz has also been on the forefront of new technology. She is one of the first and only cable network news journalists to shoot segments with a Flip Mino video camera, which she edits herself on a Mac. She also regularly engages in discussion with her viewers via Facebook and microblogs on Twitter.
She became increasingly popular when she started a campaign to save the life of her brother, Eric de la Cruz. Eric needed a heart transplant but was refused due to poor health insurance. She tried raising money through social media outlets such as Twitter and Facebook as well as web pages that were created for her family's cause. Nine Inch Nails front man Trent Reznor joined the cause and raised hundreds of thousands of dollars for Eric as well as bringing much needed attention to the fight for proper health insurance. Despite these efforts, Eric died in July 2009.
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