Variety Playhouse
| Euclid Theatre Ellis Cinema |
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Front entrance to the theater
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| Address | 1099 Euclid Ave. NE Atlanta, Georgia United States |
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| Coordinates | 33°45′50″N 84°21′04″W / 33.76375°N 84.35111°W |
| Parking | Paid on-site lot |
| Type | Music Hall |
| Capacity | Seated 750, General Admission 400-1,050 |
| Opened | 1940 |
| Years active | 1940-1962, 1984-present |
| Website | |
| www.variety-playhouse.com | |
Variety Playhouse is a music venue in the Little Five Points neighborhood of Atlanta, Georgia, United States. It is located on Euclid Avenue and features a variety of music acts including rock, indie, electronic, funk, country, folk, bluegrass, jazz, blues and world music as well as other live shows.
The building is a World War II era movie theater with some art deco or art moderne elements that has been converted for use as a music venue. It is of brick construction and sits on 0.86 acres (3,500 m2) with a parking area behind it.
Like most cinemas of the era, it has a sloping floor in the main seating area with a balcony above. The area in front of the stage is lowered and open for dancing and standing-room for general admission shows. (Chairs are sometimes set up here for certain shows). The main seating area has theater-style seats, with an aisle on either side. Outside the two aisles are a series of tiered mezzanines that allow for tables and chairs.
The bars in the lobby and on the balcony serve a variety of domestic and imported beers, liquor, wine and typical theater snacks.
The building was erected in 1940 and has been dedicated to different uses over the years, under different names.
The theater was built as a cinema by Lucas and Jenkins Theatres, a company which operated other Georgia theaters at the time including the Fox in Atlanta. The Euclid was among three theaters built by L&J in Atlanta in 1940, another was the Gordon Theatre in the West End (now used as a church). The Euclid boasted a "staggered seating plan so no seat is directly behind another" and a neon marquee with "Euclid" in block letters. It opened at 2:15 P.M. Friday, October 4, 1940 and the first film exhibited was My Favorite Wife.
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