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Launch date | 21 September 2015 |
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Full members | 5 |
Destination airports | 89 |
Destination countries | 26 |
Annual passengers (M) | 2.3 |
Fleet size | 46 |
Management | Marie-Joseph Malé , president |
The Vanilla Alliance (French: Alliance Vanille) is an airline alliance formed in September 2015 to improve air connectivity within the Indian Ocean region by strengthening cooperation between the airlines of Indian Ocean Commission members. Ultimately, the alliance wishes to increase tourism, trade, and business ties in the region. The founding members are Air Austral, Air Madagascar, Air Mauritius, Air Seychelles and Int'Air Îles.
In August 2010, Seychelles, Mauritius, Madagascar, the Comoros, Réunion, Mayotte and the Maldives united under the brand "Vanilla Islands" to promote tourism to the entire region.
In 2012 the Indian Ocean Commission (IOC) hosted a conference on the state of air travel within the Indian Ocean region. It was determined that the current business model of the airlines was unsustainable and that ticket prices for regional air travel were too high, compared to intra-Europe and intra-Caribbean fares.
From 2–3 May 2013, the IOC held another conference in Mauritius on the problems with regional air travel. In January 2014, the Commission published a plea entitled "Wings of the Indian Ocean", in which it called for a joint strategy on regional air transport and noted the economic benefits it would have. The IOC held another conference in July 2014 on tourism and air travel, after which a committee of airline officials and another of civil aviation authorities were created to form the alliance.