Valdivieso advertising sign
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Letrero publicitario de Valdivieso ℕ |
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Sight of the Valdivieso advertising sign from Bustamante Park
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| Location |
93 General Bustamante Streer, Santiago, Santiago Metropolitan Region |
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| Material | Neon lighting |
| Decree N.º 219 on May 31, 2010 [1] | |
Letrero publicitario de Valdivieso
93 General Bustamante Streer,
The Valdivieso advertising sign (Spanish: letrero publicitario de Valdivieso) is a rooftop outdoor advertisement at 93 General Bustamante Street, Santiago, Chile. Erected around 1954, it was declared a National Monument of Chile on May 31, 2010.
The neon sign turns on at 9:00 PM during the summer and at 6:00 PM during the winter.
The Valdivieso advertising sign was built in 1955 by the Luminosos Parragué company. General manager Claudio Parragué stated:
"The companies wanted their products to portray a sort of 'magic.' That's why we used a mechanical electromagnetic system that, in time, ended up transforming the champagne bottle into a classic icon."
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