Vaishnavas

Vaishnavism (Vaishnava dharma) is one of the major traditions within Hinduism along with Shaivism, Shaktism, and Smartism. It is also called Vishnuism, its followers are called Vaishnavas, and it considers Vishnu as the Supreme Lord.

The tradition is notable for its avatar doctrine, wherein Vishnu is revered in one of many distinct incarnations. Of these, ten avatars of Vishnu are the most studied. Krishna, Rama, Narayana, Vāsudeva, Hari, Vithoba, Kesava, Madhava, Govinda and Jagannath are among the popular names used for the same supreme. The tradition has traceable roots to the 1st millennium BCE, as Bhagavatism, also called Krishnaism. Later developments led by Ramananda created a Rama-oriented movement, now the largest monastic group in Asia. The Vaishnava tradition has many sampradayas (denominations, sub-schools) ranging from the medieval era Dvaita school of Madhvacharya to Vishishtadvaita school of Ramanuja. New Vaishnavism movements have been founded in the modern era such as the ISKCON of Prabhupada.

The tradition is known for the loving devotion to an avatar of Vishnu (often Krishna), and it has been key to the spread of Bhakti movement in South Asia in the 2nd millennium CE. Key texts in Vaishnavism include the Vedas, the Upanishads, the Bhagavad Gita, the Pancaratra (Agama) texts and the Bhagavata Purana.

Vaishnavism originates in the latest centuries BCE and the early centuries CE, as an amalgam of the heroic Krishna Vasudeva, the "divine child" Bala Krishna of the Gopala traditions, and syncretism of these non-Vedic traditions with the Mahabharata canon, thus affiliating itself with Vedism in order to become acceptable to the orthodox establishment. Krishnaism becomes associated with bhakti yoga in the medieval period.

...
Wikipedia