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Upper Deck Authenticated

The Upper Deck Company, LLC
private LLC
Industry lithographic commercial printing, collectibles
Founded Yorba Linda, California, United States (1988)
Founder
Headquarters Carlsbad, California, United States
Area served
Worldwide
Key people
Jason Masherah (President)
Products trading cards
Number of employees
250
Website UpperDeck.com

The Upper Deck Company, LLC (colloquially as Upper Deck and Upper Deck Authenticated, Ltd. in the UK), founded in 1988, is a private company primarily known for producing trading cards. Its headquarters are in Carlsbad, California, United States.

The company also produces sports related items such as figurines and die-cast toys on top of having exclusive agreements to produce memorabilia (under the brand name "Upper Deck Authenticated") with such sports superstars as Michael Jordan, Derek Jeter, Tiger Woods, LeBron James, Kevin Garnett, Andrew Bynum, Ernie Els, Albert Pujols, Grady Sizemore, Matt Kemp, James Loney, Sandy Koufax and Ken Griffey Jr. Under the Upper Deck Entertainment name, the company also produced card games such as World of Warcraft.

On December 23, 1988, Upper Deck was granted a license by Major League Baseball to produce baseball cards, and just two months later, on February 23, 1989, delivered its first two cases of baseball cards to George Moore of Tulsa's Baseball Card Store in Tulsa, Oklahoma. Upper Deck sold out its baseball cards midway through this inaugural year, then pre-sold its entire 1990 baseball stock before the year began.

The 1990 set included the industry's first randomly inserted personally autographed and numbered cards of sports superstars. All Upper Deck brands bear an exclusive trademark hologram, and Upper Deck was named "Card Set of the Year" every year from 1989 to 2004.


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