United States Senate election in Wisconsin, 1992
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County results
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The 1992 United States Senate election in Wisconsin was held on November 3, 1992. Incumbent Republican U.S. Senator Bob Kasten ran for re-election to a third term, but was defeated by Russ Feingold.
Feingold, who had little name recognition in the state and was campaigning in a primary against a pair of millionaire opponents, U.S. Congressman Jim Moody and Milwaukee businessman Joe Checota, adopted several proposals to gain the electorate's attention. The most memorable of these was a series of five promises written on Feingold's garage door in the form of a contract. Also noted was Feingold's advertising campaign, which was widely compared to that used by progressive candidate Paul Wellstone in his victorious Senate campaign in Minnesota. Shot in the form of home movies, the ads attempted to portray Feingold, who always referred to himself as "the underdog running for U.S. senate," as a down-to-earth, Capra-esque figure, taking the audience on a guided tour of the candidate's home and introducing them to his children, all of whom were enrolled in public school.
The ads also contained a significant amount of humor. One featured Feingold meeting with an Elvis Presley impersonator, who offered Feingold his endorsement. (Bob Kasten responded to the Elvis endorsement with an advertisement featuring an Elvis impersonator attacking Feingold's record.) Another showed Feingold standing next to a pair of half-sized cardboard cut-outs of his opponents, refusing to "stoop to their level" as the two were shown literally slinging mud at one another.
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