United States Senate election in California, 2010
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County results
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The 2010 United States Senate election in California took place on November 2, 2010. The election was held alongside 33 other United States Senate elections in addition to congressional, state, and various local elections. Incumbent Democratic U.S. Senator Barbara Boxer won re-election to a fourth term.
In 2009, Boxer was criticized for correcting a general who called her "ma'am". Brigadier General Michael Walsh was testifying on the Louisiana coastal restoration process in the wake of Hurricane Katrina and answered Boxer's query with "ma'am" when Boxer interrupted him. "Do me a favor," Boxer said. "can you say 'senator' instead of 'ma'am?'" "Yes, ma'am," Walsh interjected. "It's just a thing, I worked so hard to get that title, so I'd appreciate it. Thank you," she said. The Army's guide to protocol instructs service members to call members of the U.S. Senate "sir", "ma'am" or "senator". Fiorina used this incident prominently in campaign ads, as did David Zucker, who directed a humorous commercial for RightChange.com titled 'Call Me Senator'.
In February 2010, Carly Fiorina put out a campaign ad attacking Republican rival Tom Campbell featuring a "demon sheep", creating international, mostly negative, publicity.
The Los Angeles Times research of public records indicated Fiorina had failed to vote in most elections. Fiorina responded by saying, "I'm a lifelong registered Republican but I haven't always voted, and I will provide no excuse for it. You know, people die for the right to vote. And there are many, many Californians and Americans who exercise that civic duty on a regular basis. I didn't. Shame on me."
Former State Senator and California Secretary of State Bruce McPherson alleged that during a telephone call with Carly Fiorina's campaign manager, Marty Wilson, Wilson expressed surprise that McPherson was endorsing the candidacy of Tom Campbell, and called him an anti-Semite. Subsequently, Wilson strongly denied having made that charge against Campbell, thus leading to a controversy for the Fiorina campaign, where the credibility of long-time Sacramento political operative Marty Wilson was called into a comparison with that of Bruce McPherson.
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