The United Kingdom participated at the Eurovision Song Contest 2010, held in Oslo, Norway in May. The BBC announced on 29 January after months of speculation that British record producer and songwriter Pete Waterman would write the UK entry for the 2010 Contest. The song, "That Sounds Good to Me", was performed on 12 March 2010 on Eurovision: Your Country Needs You, where Josh Dubovie was selected to represent the UK at Eurovision over five other finalists. The song came in last place. The song was 12th in the line-up for the Grand Final.

After the United Kingdom's 5th-place finish in the 2009 Contest, thanks to Andrew Lloyd Webber and Jade Ewen, there was wide speculation on how the BBC would select the 2010 entry. The first news on the selection came in November 2009, when Jayne Collins Casting, the company which was responsible for the auditions for Eurovision: Your Country Needs You in 2009, again called for singers to contact them for taking part at the Eurovision Song Contest 2010 auditions on Twitter. The casting company also said that a new songwriter, rather than last year's Andrew Lloyd Webber, would be responsible for writing the UK's entry for Oslo.

On 24 November 2009, British and Irish media reported that the BBC were in talks with Blue singer Duncan James and Take That singer Gary Barlow for the 2010 entry for the United Kingdom. Barlow was named as a composer while James would perform the song in Oslo. However, news of castings for this year's Eurovision entry suggested that these rumours were unlikely to be correct.

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