Playing host to the Eurovision Song Contest 1977, the United Kingdom was expected to, and did, send an entry to the Contest, which was held in Wembley, London.

The national final to select the entry, A Song for Europe 1977, was held on 9 March 1977 at the New London Theatre and presented by Terry Wogan. Minutes before the show went live, a strike by BBC cameramen was called, preventing the televised broadcast of the show. The contest went ahead and a few hours later, the audio was aired on BBC Radio 2.

The voting consisted of 14 Regional Juries, made up of member of the public, located in Belfast, Bristol, Aberdeen, Bangor, Leeds, London, Birmingham, Cardiff, Glasgow, Norwich, Newcastle, Manchester, Plymouth and Southampton. The winning song was Rock Bottom, written, composed and performed by Lynsey de Paul and Mike Moran. The song says that when people are in a bad situation they should work to solve problems and not be pessimistic about tragedies. Apparently it represents the situation at the time. This was reflected in the unrest surrounding the 1977 Song for Europe and the subsequent Eurovision Song Contest, which was due to take place in Wembley on April 2nd. Due to the cameramen's industrial action that spread throughout the BBC, many live broadcasts were affected in the coming weeks and the 1977 Eurovision final was cancelled. On 30 March the strike was resolved and the contest was rescheduled for 7 May.

At the Eurovision final, the UK entry was performed ninth in the running order and finished in 2nd place, a record 10th British entry to finish 2nd. The winning song reached No.19 in the UK singles chart, the last chart hit for de Paul, her first in two years. A German version of the song was released as Für Immer. De Paul and Moran did release one further single together, but it failed to chart.

Pete Murray provided the television commentary on BBC 1 and Terry Wogan provided the radio commentary on BBC Radio 2, this would be Wogan's final time he provided the contests commentary for radio, the following year he began regularly presenting the television coverage. The UK spokesperson was Colin Berry, who would present the UK results for a further 25 editions.

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