Ultraverse

The Ultraverse was a comic book imprint published by the American company Malibu Comics which is owned by Marvel Comics. The Ultraverse was a shared universe in which a variety of characters — known within the comics as "Ultras" — acquired super-human abilities.

The Ultraverse line was launched by Malibu Comics during the "comics boom" of the early 1990s. Following the success of Image Comics and Valiant Comics (a model the Ultraverse line aimed to imitate), a number of new superhero comic lines were launched, including Milestone from DC and Comics' Greatest World from Dark Horse.

Following the Valiant Comics formula closely, Ultraverse emphasized tight continuity between the various series in their line; Malibu made extensive use of crossovers, in which a story that began in one series would be continued in the next-shipping issue of another series. Various promotions for special editions or limited-print stories also encouraged readers to sample issues of the entire line. Some fans complained of the effort and cost of buying the issues necessary to keep track of it all. Regardless, the Ultraverse line came to dominate Malibu's catalog.

As American comics sales declined in the mid-1990s, Malibu canceled lower-selling series. The company was purchased by Marvel Comics in 1994. Reportedly Marvel made the purchase to acquire Malibu's then-groundbreaking in-house coloring studio. In reality, Marvel purchased the line to prevent DC Comics from buying Malibu, in order to increase DC's market share. Marvel canceled the entire Ultraverse line, but (during the controversial Black September event) re-launched a handful of the more popular titles as well as a number of crossovers with Marvel characters. The initial move was foreseen with popular franchises and characters from the Avengers guest-starring in their books. The "volume 2" series each started with "#∞" (infinity) issues and were canceled a short time later. Within the Marvel Comics multiverse, the Malibu Universe is designated as Earth-93060.

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